The concept refers to promotional offers from El Pollo Loco, made available for customers to redeem either through a physical printout or, more commonly, via presentation on a mobile device. These offers typically provide discounts on various menu items, combinations, or specific purchases. Customers seeking value often actively search for these opportunities before ordering.
Accessing these discounted opportunities allows individuals to enjoy El Pollo Loco offerings at a reduced price, improving affordability. The use of such promotional instruments benefits both the consumer, via cost savings, and the restaurant, via increased sales volume and customer traffic. Historically, these offers were disseminated primarily through newspapers and direct mail, with a shift towards digital distribution characterizing recent trends.
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