A document that offers a price reduction on goods or services related to alcoholic beverages, often requiring printing for redemption. These are typically distributed by manufacturers, retailers, or promotional websites to incentivize purchase. For example, a document could offer a dollar amount off a specific brand of vodka or a percentage discount on a case of beer.
These price-reduction instruments are vital tools for marketers within the alcoholic beverage industry. They contribute to increased sales volume, customer acquisition, and brand loyalty. Historically, these offers have evolved from newspaper clippings to digital formats, reflecting changes in consumer behavior and technological advancements in marketing practices.