These represent opportunities for consumers to obtain discounts on menu items at a seafood restaurant chain through printed documents. These documents, acquired online or through promotional distributions, feature bar codes or other identifiers that are scanned at the point of purchase to apply the discount. An example includes a voucher for a percentage off a specific appetizer or entree.
The significance of these documents lies in their potential to attract budget-conscious diners and increase restaurant traffic. They serve as a marketing tool, encouraging trial of new dishes or boosting sales during off-peak periods. Historically, such promotions have been a staple in the restaurant industry, evolving from newspaper inserts to digital formats. Their enduring appeal stems from the tangible savings they offer to customers.
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