Retailers often offer discounts and promotional codes that customers can physically produce for redemption during in-store transactions. These opportunities provide a tangible way for consumers to access savings on a variety of goods. A common example involves a barcode presented on a printed document that is scanned at the point of sale to deduct a specified amount from the total purchase.
The accessibility and immediate gratification associated with these offers can significantly impact consumer behavior. They serve as incentives for purchasing decisions and can increase store traffic. Historically, printed promotional materials were a primary marketing tool, predating widespread internet access. While digital alternatives have emerged, the physical form retains relevance for a segment of the population.